Effective E-Mail Marketing. Herschell Gordon Lewis

Effective E-Mail Marketing



Download Effective E-Mail Marketing



Effective E-Mail Marketing Herschell Gordon Lewis ebook
Publisher: AMACOM
Page: 304
ISBN: 9780814471470

E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Over-mailing • Under-testing • Poorly constructed messages • Effective E-Mail Marketing shows marketers how to avoid these and hundreds of other problems, and how to craft messages that build rapport -- and sales -- to consumers worldwide. All marketers using the Web will...

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